Snapdeals Journey from Deal-a-Day Site to India Essay Example

Snapdeals Journey from Deal-a-Day Site to India Essay Snapdeal’s Journey from Deal-a-day Site to India’s Largest Online Marketplace E-commerce, in the popular sense, can be defined as: the use of the Internet and the Web to conduct business transactions. A more technical definition would be: e-commerce involves digitally enabled commercial transactions between and among organizations and individuals. Ecommerce differs from e-business in that no commercial transaction, an exchange of value across organizational or individual boundaries, takes place in e-business. E-business is the digital enablement of transactions and processes within a firm and therefore does not include any exchange in value. E-commerce and e-business intersect at the business firm boundary at the point where internal business systems link up with suppliers. For instance, e-business turns into e-commerce when an exchange of value occurs across firm boundaries. Introduction Snapdeal is an ecommerce company headquartered in New Delhi, India. This online retail firm was founded by Karun Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi, in February 2010. Their website Snapdeal. om features a wide range of products and services from thousands of national, international and regional brands with a wide assortment of products across categories like mobiles, electronics, fashion accessories, apparel and footwear, kids, home and kitchen, sports, books, restaurants, entertainment and spas amongst others. Snapdeal has become a shopping destination for millions of online users across the country. Snapdeal enables small and medium sized retailers to cost effectively acquire hundreds of customers by offering discount deals at their establishments through its online e-commerce platform. We will write a custom essay sample on Snapdeals Journey from Deal-a-Day Site to India specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Snapdeals Journey from Deal-a-Day Site to India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Snapdeals Journey from Deal-a-Day Site to India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This leads to cost savings on the marketing side and leads to more brand awareness. History Snapdeal was started in February 2010 by Karun Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi. Snapdeal. com started as a daily deal platform. It was essentially a Group buying or crowd bargaining site which offered deals and discounts on restaurants, spas, car wash, etc. Snapdeal charged a marketing fee from the retailer for every deal sold on the portal. Bargain Website Model The services are usually for registered customers, who are informed of the deals through emails and text messages every day. The system works like this. A local store, a fashion chain or a restaurant approaches the bargain website with its best deals, and the bargain website in turn offers or sometimes auctions them to its members for a nominal amount to be paid upfront through a debit or a credit card. Customers get their coupons either through email or in the form of a text message or both. The retailers pay a stipulated amount — or a commission — for every redeemed coupon to the website. Group buying sites benefit from a relatively simple minimum number of buyers. The limited time period creates a sense of urgency, prompting impulse purchases. All interested buyers must provide their credit card information, but are only charged if the deal goes live. Little money is locked up in working capital because the group buying website either bills the entire amount of the purchase upfront and retains a commission before passing the rest of the payment onto the merchant, or charges a token amount and directs the user to pay the rest at the merchants site. If the deal does not materialize, the group buying site isnt stuck with any back inventory because the discounted service or item is sourced at the participating business. Buyers receive vouchers for their purchases via e-mail or text message and they have anywhere from one to three months to redeem the offer. Snapdeal’s idea was to give consumers a better price through deals if they purchase in greater numbers; and that was the basic premise of group buying websites that had emerged in India and in other parts of the world. According to Bahl, Jasper-owned group buying sites in general accumulated 350,000 registered users in just over six months of operations. This was proved right when Googles DoubleClick advertising arm posted the number of unique visitors for Indian group buying siteSnapDeal as 290,000 for the end of August 2010. IT for Differentiation In an effort to drastically improve the customer experience of its 4 lakhs subscriber base Snapdeal launched a revamped website which was far superior in terms of technology and performance. The new website, which was built on the latest technologies like Servlet 3. 0, had enhanced security and was highly scalable. The website load time is less than 2 sec. While being extremely advanced technologically, the website continued to be a user friendly interface, which helped it break the clutter among the otherwise similar looking group buying websites. This helped Snapdeal in becoming the largest group buying website with 65% transactional market by September, 2010, reaching a remarkable milestone of selling one coupon every minute on their website. The seven-month-old ventures revenues were increasing at 150 per cent month-on-month. Offering discounts of up to 95 per cent, SnapDeal. com used to its advantage the huge pile of distress inventory accumulated by retailers. It featured more than 2,000 retailers such as Ferns amp; Petals, Indiahikes, Fitness Studio, Bikanervala, Future Bazaar and XtremeSports Bar. The company received2,000 vouchers from one merchant in a day sometimes and was able to offer one new deal a day from each of the 30 cities it has a presence in. Each deal stayed on the site for not more than three days. According to Mr. Bahl, retailers of these services suffered from distress perishable inventory of as high as 80 per cent, and it worked for them to give heavy discounts to be able to offload the inventory within the expiry period. By the end of November 2010, the e-commerce phenomenon in India had a new Poster boy from obscurity 9 months back to becoming one of Indias most visited site Snapdeal. com had come a long way in a short span. By December 2010, Snapdeal was offering deals in four areas including dining, personal care, entertainment and travel. There was a tremendous response from various merchants as well. 90% of the service providers who had been featured on Snapdeal. com wanted to use the service again to attract customers. For the local retail services, it acted as a powerful performance based marketing channel to acquire new customers, while reaching out to a large base of prospective customers, without spending anything upfront on branding or advertising. And this channel was not restricted to small businesses alone. For instance, Carnation, which is Mr. Jagdish Khattars one-stop-shop retailer for cars, acquired 5000+ customers through SnapDeal in a span of 3 days. Many other merchants have had similar experiences. The e-commerce platform had worked wonders not only for Snapdeal, but also for many of its clients who were able to attract a huge set of new customers. In less than one year, it reached a subscriber base of 1 million attracting a $12 million investment round, led by Nexus Venture Partners and Indo-US Venture Partners. And the subsequent round of funding a few months later helped it raise another $ 40 million. Mobile commerce also proved to be an asset for Snapdeal. Another reason for the site’s rapid growth in 2011 came from its recently launched products deals business, in which Snapdeal sold branded lifestyle products, like fashion accessories, electronics, apparel, etc. at significant discounts. The products business was doubling each month and within three months accounted for 15 percent of Snapdeal’s total business. Its big idea was to move into products by taking its existing experience in local deals and combining it with a wide array of personalized product deals, especially in lifestyle e-commerce. This was the first step for Snapdeal towards the transformation to an online marketplace. In 2012, Snapdeal announced its foray into the ‘brand stores’ concept in which the company aimed to be an enabler for the thousands of local retailers who couldn’t reach out to the growing masses buying online. Each store had a login and a password for managing the assortment. Brands were able to decide the look and feel of their page, customize product selection, and manage promotions and exclusive launches. The Snapdeal platform was akin to multiple single-brand stores, many of these international. Regulatory issues would not apply to Snapdeal, as it was a marketing platform like eBay, and transactions carried out here were between merchants and customers; hence, following a ‘Zero Inventory’ model. The company also broadened its 200-category strong product portfolio — from one with mobile phones and laptops to one that offers fashion apparel as well. Now, it had moved from being India’s largest group buying website to being a competitor of the Indian online retail major Flipkart. What is an Online Marketplace? Market: An interaction mechanism where the participants establish deals (trades) to exchange goods and services for monetary payments (i. e. quantities of standard currency). Marketplace: In fundamental terms, a marketplace is nothing but a group of markets. Technically, a marketplace is the space (actual, virtual or metaphorical) in which a market operates. Online marketplace (or online ecommerce marketplace) is an ecommerce website. The product and is provided by the third parties, and the transactions are processes by the marketplace operator. Online marketplaces are the primary type of multichannel ecommerce. The transactions are delivered and fulfilled by the participating retailers or wholesalers. An online marketplace offers products from a wide array of providers. Hence, the selection is usually wider, availability is higher, and prices are more competitive (compared to vendor-specific online retail stores). SnapDeal’s Marketing Strategy In the beginning, the only form of marketing for Snapdeal was through social media, mainly Facebook, Twitter and various blogs. By the end of 2010, using radio, TV and even sponsorships, Snapdeal had managed to warm the hearts of an otherwise hard-to-sell internet-wary society. Snapdeal plans to drive marketing through ‘Analytics’ in order to move from mass media campaigns and focus more on data driven marketing techniques that ensure every rupee of marketing spend is measured. This helps them to analyze the buying behavior of the consumer and pitch a product to the target consumer accordingly. Latest Developments at Snapdeal Traffic Rankings According to Alexa the web traffic analytics company Snapdeal is 37th most popular website in India and 557th in the world as on July 2013. Most of the users are male aged between 18 to 26 years. Company is eying sales growth of over 2000 crore in 2013-2104. Snapdeal Vs Flipkart Snapdeal from the start of 2013 is catching up with India’s most popular ecommerce website Flipkart. Page views per user the metric which tells user engagement with the website is around 5. 5 for Snapdeal (increase of 1. 5 pageview per user from 2012) if we take last 6 months average, same is around 8 for Flipkart. Average time spent per user on website has also increased from 5mins to little over 6 mins which is a positive sign. There is good amount of competition between Flipkart and Snapdeal and users usually visit both of these website before making a decision to buy. Logistics They also have a shipping platform called Safeship, which has integrated large number of local and national courier companies so that there is no burden on the sellers to find a courier service. Sellers can track and manage movement of product by themselves. SnapDeal provides Cash on Delivery and EMI options which has got lot of favour from Indians as lot of them don’t have credit/debit cards, and those who have are sceptical of using them online. With the advent of interest free EMI option lot of Indians who don’t have immediate cash can use this option to pay principal and the interest in easy instalments. Snapdeal on Mobile Snapdeal has launched its mobile app both on GooglePlay for free. Through this app user can easily see mobile version of website as an app on their smartphones, improved search lets you narrow down search using sort and refine. Snapdeal hopes to increase its customer base as more and more people are using tablets and smartphones now days. App can identify user location and give customized deals for user of that city. Snapdeal User Reviews for Products Buyers can now review products by adding comments and stars against the items they purchase. Pros, Cons, and average rating lets the prospective buyers decide on various parameters before the make the purchase. Comments also engage buyers as they feel the part of the system and Indians are always good at reviewing. Social Media Integration Users can now share the products they like or buy on their favourite social networks like Facebook, Google Plus, and Twitter. These external links provide fresh web traffic to Snapdeal. TrustPay TrustPay protects customers with a 100% moneyback guarantee if there is any issue with product quality, size or delivery. Trustpay payment system can be used by other online retailers to connect to global payment systems of Visa/Mastercard. Snapdeal has filed for intellectual property protection for Trust pay because of the potential it has. Zero Inventory model Company does not hold inventory which has become important for any company operating in India as India has large supply side, which gives Snapdeal opportunity to collaborate with this unorganized and large supply side without making investments in Inventory. Also for large inventory one needs to hire thousands of people. Large logistics area, and high operating costs are incurred. Marketplace model also benefits when a seller wants to sell his unsold items quickly, which otherwise on retail malls can take considerable time. Most Lovable City: Online Campaign Snapdeal initiated mylovecapital campaign where people voted for their most loved city on the eve of Valentine’s Day of 2013. Voting for the event began on February 4 and the website recorded votes from people across the country. Delhi emerged winner with 53,174 votes followed by Mumbai with 49,010 votes and Srinagar with 29,047 votes from all over India on its website mylovecapital. com. It was an endeavour to bring back positivity and love for ur country, cities and its people. To publicize the event various videos were also uploaded on youtube. Anshuman, actor and singer campaigned for Chandigarh and Delhi, while stars such as Saniamirza campaigned for Hyderabad. Some major achievements for SnapDeal. com Snapdeal Buys Sports amp; Fitness Equipment E-com Startup eSportsBuy E-commerce firm Jasper I nfotech Pvt Ltd, which runs the daily deals and now horizontal e-com site Snapdeal. com, has acquired  eSportsBuy. com, an online retailer of sports and fitness equipment and accessories. eSportsBuy was started in 2011 by IIT Delhi alumni  Prateek Agarwal  and  Amit Monga. Snapdeal already stocks some sports equipment but these are not showcased as a separate category (we found badminton racquets featured in the ‘Kids amp; Toys’ category). So eSportsBuy would certainly help boost Snapdeal’s vendor relations for those products and also help expand the product catalogue in that segment. For eSportsBuy, it would mean a bigger platform to be associated with and that can help it bargain harder with vendors, at least as long as it maintains the site independently. It could also draw synergies in operations, especially at the backend. For Snapdeal, this is the second acquisition to build out its business. In 2010, it had acquired group buying site  Grabbon  and that site now redirects to Snapdeal. com. Snapdeal also has the means to take the inorganic route to expand quickly. Last year, it had risen over $50 million in two rounds of funding – from  Bessemer Venture Partners and Nexus Venture Partners  Ã¢â‚¬â€œ as well as from the existing investor Indo-US Venture Partners. Indias Top 10 Buzziest brands In February 2012, Snapdeal. com was ranked 7th in India in the Afaqs annual poll for buzz making brands, that the consumers found exciting enough to talk about. Online shopping site Snapdeal to increase headcount Snapdeal increased its headcount by adding 500 people by the next six months starting from March 2012. Snapdeal earmarks $20 mn for acquisitions Snapdeal. com has earmarked $20 million (around Rs. 100 crore) to make up to four acquisitions by 2012. Snapdeal set to enter music, movies and books segment In June 2012, E-commerce company Snapdeal. com ventured into music, movies and books segment one of the most lucrative segments for online retailing. Way Ahead Taking note of the way SnapDeal. com is expanding its reach and winning hearts, the future definitely looks very bright for the brand. Apart from geographic expansion, Snapdeal. om has forayed into new categories which have shown excellent traction in the brief period since launch. The two new categories introduced were – products and travel. The product categories include very attractive deals, typically 50 per cent off on products such as mobile phones, electronic gadgets branded fashion products, sunglasses wallets, an d among others. In the case of travel, SnapDeal. com features the best leisure and business travel destinations across India at national best prices. Competition for the brand though on face seems to be growing with the emergence and existence of other websites like ebay, tradus etc. Snapdeals Journey from Deal-a-Day Site to India Essay Example Snapdeals Journey from Deal-a-Day Site to India Essay Snapdeal’s Journey from Deal-a-day Site to India’s Largest Online Marketplace E-commerce, in the popular sense, can be defined as: the use of the Internet and the Web to conduct business transactions. A more technical definition would be: e-commerce involves digitally enabled commercial transactions between and among organizations and individuals. Ecommerce differs from e-business in that no commercial transaction, an exchange of value across organizational or individual boundaries, takes place in e-business. E-business is the digital enablement of transactions and processes within a firm and therefore does not include any exchange in value. E-commerce and e-business intersect at the business firm boundary at the point where internal business systems link up with suppliers. For instance, e-business turns into e-commerce when an exchange of value occurs across firm boundaries. Introduction Snapdeal is an ecommerce company headquartered in New Delhi, India. This online retail firm was founded by Karun Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi, in February 2010. Their website Snapdeal. om features a wide range of products and services from thousands of national, international and regional brands with a wide assortment of products across categories like mobiles, electronics, fashion accessories, apparel and footwear, kids, home and kitchen, sports, books, restaurants, entertainment and spas amongst others. Snapdeal has become a shopping destination for millions of online users across the country. Snapdeal enables small and medium sized retailers to cost effectively acquire hundreds of customers by offering discount deals at their establishments through its online e-commerce platform. We will write a custom essay sample on Snapdeals Journey from Deal-a-Day Site to India specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Snapdeals Journey from Deal-a-Day Site to India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Snapdeals Journey from Deal-a-Day Site to India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This leads to cost savings on the marketing side and leads to more brand awareness. History Snapdeal was started in February 2010 by Karun Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi. Snapdeal. com started as a daily deal platform. It was essentially a Group buying or crowd bargaining site which offered deals and discounts on restaurants, spas, car wash, etc. Snapdeal charged a marketing fee from the retailer for every deal sold on the portal. Bargain Website Model The services are usually for registered customers, who are informed of the deals through emails and text messages every day. The system works like this. A local store, a fashion chain or a restaurant approaches the bargain website with its best deals, and the bargain website in turn offers or sometimes auctions them to its members for a nominal amount to be paid upfront through a debit or a credit card. Customers get their coupons either through email or in the form of a text message or both. The retailers pay a stipulated amount — or a commission — for every redeemed coupon to the website. Group buying sites benefit from a relatively simple minimum number of buyers. The limited time period creates a sense of urgency, prompting impulse purchases. All interested buyers must provide their credit card information, but are only charged if the deal goes live. Little money is locked up in working capital because the group buying website either bills the entire amount of the purchase upfront and retains a commission before passing the rest of the payment onto the merchant, or charges a token amount and directs the user to pay the rest at the merchants site. If the deal does not materialize, the group buying site isnt stuck with any back inventory because the discounted service or item is sourced at the participating business. Buyers receive vouchers for their purchases via e-mail or text message and they have anywhere from one to three months to redeem the offer. Snapdeal’s idea was to give consumers a better price through deals if they purchase in greater numbers; and that was the basic premise of group buying websites that had emerged in India and in other parts of the world. According to Bahl, Jasper-owned group buying sites in general accumulated 350,000 registered users in just over six months of operations. This was proved right when Googles DoubleClick advertising arm posted the number of unique visitors for Indian group buying siteSnapDeal as 290,000 for the end of August 2010. IT for Differentiation In an effort to drastically improve the customer experience of its 4 lakhs subscriber base Snapdeal launched a revamped website which was far superior in terms of technology and performance. The new website, which was built on the latest technologies like Servlet 3. 0, had enhanced security and was highly scalable. The website load time is less than 2 sec. While being extremely advanced technologically, the website continued to be a user friendly interface, which helped it break the clutter among the otherwise similar looking group buying websites. This helped Snapdeal in becoming the largest group buying website with 65% transactional market by September, 2010, reaching a remarkable milestone of selling one coupon every minute on their website. The seven-month-old ventures revenues were increasing at 150 per cent month-on-month. Offering discounts of up to 95 per cent, SnapDeal. com used to its advantage the huge pile of distress inventory accumulated by retailers. It featured more than 2,000 retailers such as Ferns amp; Petals, Indiahikes, Fitness Studio, Bikanervala, Future Bazaar and XtremeSports Bar. The company received2,000 vouchers from one merchant in a day sometimes and was able to offer one new deal a day from each of the 30 cities it has a presence in. Each deal stayed on the site for not more than three days. According to Mr. Bahl, retailers of these services suffered from distress perishable inventory of as high as 80 per cent, and it worked for them to give heavy discounts to be able to offload the inventory within the expiry period. By the end of November 2010, the e-commerce phenomenon in India had a new Poster boy from obscurity 9 months back to becoming one of Indias most visited site Snapdeal. com had come a long way in a short span. By December 2010, Snapdeal was offering deals in four areas including dining, personal care, entertainment and travel. There was a tremendous response from various merchants as well. 90% of the service providers who had been featured on Snapdeal. com wanted to use the service again to attract customers. For the local retail services, it acted as a powerful performance based marketing channel to acquire new customers, while reaching out to a large base of prospective customers, without spending anything upfront on branding or advertising. And this channel was not restricted to small businesses alone. For instance, Carnation, which is Mr. Jagdish Khattars one-stop-shop retailer for cars, acquired 5000+ customers through SnapDeal in a span of 3 days. Many other merchants have had similar experiences. The e-commerce platform had worked wonders not only for Snapdeal, but also for many of its clients who were able to attract a huge set of new customers. In less than one year, it reached a subscriber base of 1 million attracting a $12 million investment round, led by Nexus Venture Partners and Indo-US Venture Partners. And the subsequent round of funding a few months later helped it raise another $ 40 million. Mobile commerce also proved to be an asset for Snapdeal. Another reason for the site’s rapid growth in 2011 came from its recently launched products deals business, in which Snapdeal sold branded lifestyle products, like fashion accessories, electronics, apparel, etc. at significant discounts. The products business was doubling each month and within three months accounted for 15 percent of Snapdeal’s total business. Its big idea was to move into products by taking its existing experience in local deals and combining it with a wide array of personalized product deals, especially in lifestyle e-commerce. This was the first step for Snapdeal towards the transformation to an online marketplace. In 2012, Snapdeal announced its foray into the ‘brand stores’ concept in which the company aimed to be an enabler for the thousands of local retailers who couldn’t reach out to the growing masses buying online. Each store had a login and a password for managing the assortment. Brands were able to decide the look and feel of their page, customize product selection, and manage promotions and exclusive launches. The Snapdeal platform was akin to multiple single-brand stores, many of these international. Regulatory issues would not apply to Snapdeal, as it was a marketing platform like eBay, and transactions carried out here were between merchants and customers; hence, following a ‘Zero Inventory’ model. The company also broadened its 200-category strong product portfolio — from one with mobile phones and laptops to one that offers fashion apparel as well. Now, it had moved from being India’s largest group buying website to being a competitor of the Indian online retail major Flipkart. What is an Online Marketplace? Market: An interaction mechanism where the participants establish deals (trades) to exchange goods and services for monetary payments (i. e. quantities of standard currency). Marketplace: In fundamental terms, a marketplace is nothing but a group of markets. Technically, a marketplace is the space (actual, virtual or metaphorical) in which a market operates. Online marketplace (or online ecommerce marketplace) is an ecommerce website. The product and is provided by the third parties, and the transactions are processes by the marketplace operator. Online marketplaces are the primary type of multichannel ecommerce. The transactions are delivered and fulfilled by the participating retailers or wholesalers. An online marketplace offers products from a wide array of providers. Hence, the selection is usually wider, availability is higher, and prices are more competitive (compared to vendor-specific online retail stores). SnapDeal’s Marketing Strategy In the beginning, the only form of marketing for Snapdeal was through social media, mainly Facebook, Twitter and various blogs. By the end of 2010, using radio, TV and even sponsorships, Snapdeal had managed to warm the hearts of an otherwise hard-to-sell internet-wary society. Snapdeal plans to drive marketing through ‘Analytics’ in order to move from mass media campaigns and focus more on data driven marketing techniques that ensure every rupee of marketing spend is measured. This helps them to analyze the buying behavior of the consumer and pitch a product to the target consumer accordingly. Latest Developments at Snapdeal Traffic Rankings According to Alexa the web traffic analytics company Snapdeal is 37th most popular website in India and 557th in the world as on July 2013. Most of the users are male aged between 18 to 26 years. Company is eying sales growth of over 2000 crore in 2013-2104. Snapdeal Vs Flipkart Snapdeal from the start of 2013 is catching up with India’s most popular ecommerce website Flipkart. Page views per user the metric which tells user engagement with the website is around 5. 5 for Snapdeal (increase of 1. 5 pageview per user from 2012) if we take last 6 months average, same is around 8 for Flipkart. Average time spent per user on website has also increased from 5mins to little over 6 mins which is a positive sign. There is good amount of competition between Flipkart and Snapdeal and users usually visit both of these website before making a decision to buy. Logistics They also have a shipping platform called Safeship, which has integrated large number of local and national courier companies so that there is no burden on the sellers to find a courier service. Sellers can track and manage movement of product by themselves. SnapDeal provides Cash on Delivery and EMI options which has got lot of favour from Indians as lot of them don’t have credit/debit cards, and those who have are sceptical of using them online. With the advent of interest free EMI option lot of Indians who don’t have immediate cash can use this option to pay principal and the interest in easy instalments. Snapdeal on Mobile Snapdeal has launched its mobile app both on GooglePlay for free. Through this app user can easily see mobile version of website as an app on their smartphones, improved search lets you narrow down search using sort and refine. Snapdeal hopes to increase its customer base as more and more people are using tablets and smartphones now days. App can identify user location and give customized deals for user of that city. Snapdeal User Reviews for Products Buyers can now review products by adding comments and stars against the items they purchase. Pros, Cons, and average rating lets the prospective buyers decide on various parameters before the make the purchase. Comments also engage buyers as they feel the part of the system and Indians are always good at reviewing. Social Media Integration Users can now share the products they like or buy on their favourite social networks like Facebook, Google Plus, and Twitter. These external links provide fresh web traffic to Snapdeal. TrustPay TrustPay protects customers with a 100% moneyback guarantee if there is any issue with product quality, size or delivery. Trustpay payment system can be used by other online retailers to connect to global payment systems of Visa/Mastercard. Snapdeal has filed for intellectual property protection for Trust pay because of the potential it has. Zero Inventory model Company does not hold inventory which has become important for any company operating in India as India has large supply side, which gives Snapdeal opportunity to collaborate with this unorganized and large supply side without making investments in Inventory. Also for large inventory one needs to hire thousands of people. Large logistics area, and high operating costs are incurred. Marketplace model also benefits when a seller wants to sell his unsold items quickly, which otherwise on retail malls can take considerable time. Most Lovable City: Online Campaign Snapdeal initiated mylovecapital campaign where people voted for their most loved city on the eve of Valentine’s Day of 2013. Voting for the event began on February 4 and the website recorded votes from people across the country. Delhi emerged winner with 53,174 votes followed by Mumbai with 49,010 votes and Srinagar with 29,047 votes from all over India on its website mylovecapital. com. It was an endeavour to bring back positivity and love for ur country, cities and its people. To publicize the event various videos were also uploaded on youtube. Anshuman, actor and singer campaigned for Chandigarh and Delhi, while stars such as Saniamirza campaigned for Hyderabad. Some major achievements for SnapDeal. com Snapdeal Buys Sports amp; Fitness Equipment E-com Startup eSportsBuy E-commerce firm Jasper I nfotech Pvt Ltd, which runs the daily deals and now horizontal e-com site Snapdeal. com, has acquired  eSportsBuy. com, an online retailer of sports and fitness equipment and accessories. eSportsBuy was started in 2011 by IIT Delhi alumni  Prateek Agarwal  and  Amit Monga. Snapdeal already stocks some sports equipment but these are not showcased as a separate category (we found badminton racquets featured in the ‘Kids amp; Toys’ category). So eSportsBuy would certainly help boost Snapdeal’s vendor relations for those products and also help expand the product catalogue in that segment. For eSportsBuy, it would mean a bigger platform to be associated with and that can help it bargain harder with vendors, at least as long as it maintains the site independently. It could also draw synergies in operations, especially at the backend. For Snapdeal, this is the second acquisition to build out its business. In 2010, it had acquired group buying site  Grabbon  and that site now redirects to Snapdeal. com. Snapdeal also has the means to take the inorganic route to expand quickly. Last year, it had risen over $50 million in two rounds of funding – from  Bessemer Venture Partners and Nexus Venture Partners  Ã¢â‚¬â€œ as well as from the existing investor Indo-US Venture Partners. Indias Top 10 Buzziest brands In February 2012, Snapdeal. com was ranked 7th in India in the Afaqs annual poll for buzz making brands, that the consumers found exciting enough to talk about. Online shopping site Snapdeal to increase headcount Snapdeal increased its headcount by adding 500 people by the next six months starting from March 2012. Snapdeal earmarks $20 mn for acquisitions Snapdeal. com has earmarked $20 million (around Rs. 100 crore) to make up to four acquisitions by 2012. Snapdeal set to enter music, movies and books segment In June 2012, E-commerce company Snapdeal. com ventured into music, movies and books segment one of the most lucrative segments for online retailing. Way Ahead Taking note of the way SnapDeal. com is expanding its reach and winning hearts, the future definitely looks very bright for the brand. Apart from geographic expansion, Snapdeal. om has forayed into new categories which have shown excellent traction in the brief period since launch. The two new categories introduced were – products and travel. The product categories include very attractive deals, typically 50 per cent off on products such as mobile phones, electronic gadgets branded fashion products, sunglasses wallets, an d among others. In the case of travel, SnapDeal. com features the best leisure and business travel destinations across India at national best prices. Competition for the brand though on face seems to be growing with the emergence and existence of other websites like ebay, tradus etc.

Those Crazy Acronyms

Those Crazy Acronyms Acronyms are those convenient abbreviations we all know about that replace long words or complex titles for quicker communication of complex ideas or names. They usually come from the initial components in a much longer phrase or name thats in common use in a business, specialty, or culture. The components that form acronyms are often the first letters of the most important words in that longer title or name or concept, as in CEO for Chief Operating Officer or IBM (International Business Machines) or http (Hypertext Transfer Protocol) in website addresses.Where do we use acronyms today? Nearly everywhere. We see them online, in research papers, on cable television, e-mails, social networking sites, phone texting, technical documentation, computer data systems, and many other places. Acronyms are especially recognizable when we dont understand what they mean and whats being said to us or written in what were reading. When we understand the meaning of an acronym, however, we rush right by it and keep reading.There is definitely a major upsurge in acronym use in writing today and frankly in all areas of communication. Acronyms have become a favorite tool for fast and brief communication and likely a direct outgrowth of our modern approach to thinking - say it fast and move on to the next idea or task. Speed is the main instigator of all the acronym use we are seeing now. Another cause is the expansion of complicated bureaucracies that force us to try and avoid writing long titles and department names and regulatory references over and over in favor of more brevity. Then we can move on to our next task more quickly.Most of us are familiar with well-known acronyms like the FBI or NASA or UPS or VISA or even USA, but what happens when we try to figure out the following communication with no explanation there?Its important to review APCAT fully for USQRW and follow the instructions found in the ZEPX of the database, or you will likely apply the TYOP in error.There is quite a difference, dont you think?We all have also had the exasperating experience of being in a non-understandable discussion with a colleague from another department or a customer service representative or hearing a lecture in school thats confusing or reading a journal article were sourcing for a research paper and running into a bunch of acronyms that arent explained anywhere and used too indiscriminately. Its frustrating and confusing. The experience keeps us from fully understanding a key idea at a meeting, the details of a project proposal, a key element of a paper, or even an important safety concept. We are annoyed when we cant get done what we need to get done because we cant figure out the exact meaning of a few acronyms and have to go ask someone or look them up.If you want to be a good communicator and deliver the clear, specific writing that others will thank you for, you have to learn how to handle acronyms in daily writing. You need to know when to use them, when t o identify them, and when to fold them, i.e., avoid using them at all. Whats the best way to deal with these choices? How can you use specialized coded language effectively? The following suggestions are helpful, both to you as a writer and those who read your writing and want to understand it better. These acronym hints will help you communicate more clearly and let your readers keep their sanity when you do include acronyms in your writing.Make a concerted effort not to overuse these sometimes useful abbreviations. Dont turn everything you write into an unneeded acronym - it makes for annoying as well as confusing text. Use acronyms discriminately and only when it makes sense to use them and they truly fit into your discussion.Dont use internal acronyms that are known only to your department or team outside of that special environment without explaining what they mean to those other colleagues;In written material, at first mention of an acronym, write it out in parentheses as wel l to explain its full meaning the first time you use it. Dont keep your reader in the dark. Of course the exception to this hint are acronyms we all know and use every day.In that same vein, make sure your reader has the cultural background and professional experience to know even the most common acronyms - always remember and respect your reader.If the acronym you introduced disappears for a bunch of pages, repeat the explanation to refresh your reader. Assist your reader in understanding what youre trying to say. Its only polite, and it helps you get your idea across too.If you need to use a lot of technical or specialized acronyms in a piece of writing, i.e., a scientific paper, then add a Glossary or Appendix at the end and post all the acronyms and their meanings there as well for all to review. Those of your readers who know the meanings wont use the Glossary, but those who dont know what you mean or how an specific acronym fits into your text will have a ready-made source to find out and will thank you.Applying these simple writing tips will relieve a lot of reader tension in your delivery of ideas and produce clearer, more precise, even safer, communication. The truth is if your reader misses the meaning of an important acronym (or two or three) in your writing, he or she will likely also miss a major part of the meaning of your piece and the effort youve given it or at the very least a key part of the background that is vital for your reader to know to understand your idea.So, do use those crazy acronyms, but use them judiciously and with care. Remember that too much of the best spice can hurt any gourmet dish. Moderation is the key to good eats and good writing.

Professional Development Activity Essay Example | Topics and Well Written Essays - 1750 words

Professional Development Activity - Essay Example This research will begin with the statement that this year, for the first time, the hairdressing department would like to attempt the use of flexible delivery of the Certificate II in hairdressing to school students who may have the intention of accomplishing their course within a year instead of the usual administrative two years which has been the norm within the previous years. This previous method meant that the students who might have begun the course within their final year of the school may be disadvantaged since they might only be able to finish half of the units hence may only receive an attainment statement to cover the units which were successfully completed. This then would imply that the students would have to resume post-school in order to finish the remaining units before they could be considered qualified. To deliver the qualifications within one calendar year yet still adhering to Board of Studies and school, requirements demand that the course should be partially be delivered within the school holidays. Because of a learning management system’s flexible nature, students would be able to accomplish part of their study off campus. The structure of the program would include four days face to face instruction and a one-day off-campus instruction with self-directed activities. MOODLE has been selected as a learning management system since it may enable teachers to manage, communicate and track student progress while off-site.... Professional activity The professional development activity that I would like to undertake as a participant is a MOODLE course creator workshop. An individual given the role of a course creator may be able to assume a teacher’s role for the courses under review, create courses and have access to hidden courses. He may also have the ability to assign teachers the role of delivering the created courses. The course creator role may be mainly aimed at instructional designers, educational developers and teachers who engage themselves with online teaching (Moore, Michael & Greg, 237-249). At my place of work, may often be narrowed down to a program coordinator, head teacher or a teacher from each faculty selected on their computer competence. Instruction in a MOODLE course creator role may be freely available online through You-Tube video tutorials, e-learning course in MOODLE 2.2 making use of the topic format and then populating each topic with activities and learning resources th at include learning objects from the retail operations toolbox. MOODLE may be considered a management system for learning which may be designed in order to aid instructors in the creation of the online classroom settings having the chances for rich collaboration and interaction. It may comprise of a number of design aspects, which may allow students and instructors to interact freely, experience and collaborate online learning within multiple ways. It may be said to be significant in supplementing underground courses or even hosting complete online courses (George, 53-77). I would like to effectively come up and provide web-based and instructor-led learning in my course. The development of learning processes and

New Health Medical Systems Memo Research Paper Example | Topics and Well Written Essays - 750 words

New Health Medical Systems Memo - Research Paper Example Staffing should incorporate specified basic rules which play a part in managing the human resources of an organization. New Health Medical Systems should have a durable staffing strategy which will be significant in attaining its objectives.The strategic decision of placing advertisements in the local newspapers and contacting staffing agencies that specialize in placing technicians into healthcare facilities is extremely significant for New Health Medical Systems. This will help in creating awareness among the qualified technicians. Organizing a job fair for local professionals to attend will also be essential for New Health Medical Systems. The job fair will enable the organization to analyze technicians who are qualified from the ordinary ones. New Health Medical Systems will receive numerous applications from technicians coming from different regions due to the job fair and visiting professionals. The final strategy of offering a $1,000 signing bonus to anyone who joins the organ ization and stays for at least 180 days is novel but ineffective as it will enhance the expenditure of the organization.The management of New Health Medical Systems should provide training for its current employees and put forward an offer for them. Also, any member of staff who recommends a qualified technician should get monetary rewards. This will help in developing and acquiring qualified technicians. The organization should employ all forms of media so as to adequately advertise the vacant positions.... There is need for appropriate forecasts regarding possible employee transfers, retirements, and turnover outside the zone. Training employees in the organization is a basic step for filling positions which are not required instantly. Staffing should incorporate specified basic rules which play a part in managing the human resources of an organization. New Health Medical Systems should have a durable staffing strategy which will be significant in attaining its objectives (Conaty & Charan, 2011). The strategic decision of placing advertisements in the local newspapers and contacting staffing agencies that specialize in placing technicians into health care facilities is extremely significant for New Health Medical Systems. This will help in creating awareness among the qualified technicians. Organizing a job fair for local professionals to attend will also be essential for New Health Medical Systems. The job fair will enable the organization to analyze technicians who are qualified from the ordinary ones. New Health Medical Systems will receive numerous applications from technicians coming from different regions due to the job fair and visiting professionals. The final strategy of offering a $1,000 signing bonus to anyone who joins the organization and stays for at least 180 days is novel but ineffective as it will enhance the expenditure of the organization. Recommendations The management of New Health Medical Systems should provide training for its current employees and put forward an offer for them. Also, any member of staff who recommends a qualified technician should get monetary rewards. This will help in developing and acquiring qualified technicians (Boudreau & Ramstad, 2007). The organization should employ all forms of media so as to adequately

Strategic Audit - Lowe's Companies, Inc Term Paper

Strategic Audit - Lowe's Companies, Inc - Term Paper Example i. Customers are increasingly looking at â€Å"Smart Technology†, such as one-touch programming for spas and baths; heated, self-cleaning and self-closing toilets; washers and dryers with humidity sensors and steam cycles, which provides an opportunity for Lowe’s to sell product upgrades. ii. China is providing a potential market, as that country has new laws that ease restrictions on buying homes. Moreover, homes in China do not come equipped with basics, such as flooring, fixtures and appliances, so the Chinese people must purchase these items when they buy a new home, which provides avenue for Lowe’s if they decide to expand into that market. a. Rivalry high – Lowe’s continues to be a distant second to Home Depot in terms of overall revenue. Price competition is keen, and rivals continue to offer new services and new products to attract customers. b. Potential entry of new competitors is low to moderate – There is limited customer loyalty, capital requirements to enter the industry are high, industry growth rates have been slow because of the recession. c. Competitive pressures from substitute products is moderate-high – substitutes would include stores that are outside of the home improvement industry, such as Wal-Mart and Costco; brand-name stores, such as Maytag Appliances and Sherwin-Williams paint; and trained professionals, such as plumbers and electricians. i. Pros – since small, locally-owned businesses are the main threat to Lowe’s, by partnering with these businesses and providing products and services, they get a piece of that pie as well. Small businesses probably need the cash infusion, so everybody wins. ii. Cons – Increased R&D costs are risky, as there is no telling how the green market will be in the future. It might be a fad, or might be long-lasting. Also, the costs for these items will probably increase with

The Pestel Framework Categorizes Environmental Influences Commerce Essay

The Pestel Framework Categorizes Environmental Influences Commerce Essay The PESTEL framework categorizes environmental influences into six main forms: political, economic, social technological environmental and legal. Where by the politics highlight the role of government; economic refers to macroeconomic factor such as exchange rates, and discrepancy economic growth rates around the world; social influences include changing culture and demographics; technological such as internet; environmental issues such as pollution and waste; and finally legal embraces legislative constraints. The Western European brewing industry is highly penetrated; The PESTEL framework can be used to help identify the key forces that are driving the change in the market. Political Factors might be the dynamic operation of European government against drunken driving, binge drinking, and consequently long term health and fitness problems. These campaigns have the potential to push for law changes surrounding what alcohol can be bought in restaurants, pubs, bars and retail outlets. Decrease in the consumption of beer in Europe as many traditional key markets have increased awareness of the social problems associated with alcohol drinking. Economic Economic recession in 2009 has also lead to an effect on beer sales mainly in the United Kingdom where an estimate of 50 pubs closed per week due to downturn. Beer consumption per capita varies broadly among countries, for example being four times higher in Germany than in Italy. Example in table 1 comparing year 1980 to 2000 the consumption of beer has increased from 3534000 hectoliters to 6453000 hectoliters which is approximately 82.60%. Social Lifestyle in emerging market has changed due to the increase in the availability of disposable income, leading to an increase in beer consumption. The new trends like wines, non alcoholic beers, extra cold lagers and fruit flavored beers will adversely affect the consumption of beers. Education and health; there is an increasing awareness of the effect of alcohol on health and fitness. Particularly in the United Kingdom there is increasing hostility to so called binge drinking excessive alcohol consumption in pubs and clubs. Technological Rate of technological change; as seen in the Anheuser Busch InBev (Belgium) company that efficient advantages will come from more central management of purchasing, together with media and IT from the optimization of its hereditary network of breweries and from the distribution of finest practices across sites internationally. Innovation of new products; the case witnesses that the introduction of higher priced premium products such as non alcoholic beers, extra cold lagers or fruit flavored beers has led to increase in sales. Environmental Pollution; population are getting more and more alert of the environment and it is essential that the companies do everything to avoid environmental pollution. It is important that the environmental load through the brewing development is as low as possible. Waste and recycling; reusability and recycling is significant, the brewing industry for instance treats their effluents so that they can use it again for irrigation. Through this they save power and lessen sludge disposal. Legal International law; when comparing Europe with the United States we have witnessed that in America it is prohibited to drink in public places comparing to Europe where one can drink alcohol wherever they want. This could lead to new laws that restrict drinking in the public places. Acquisition, licensing and strategic alliance have all take place as an important brewers conflict to control the market. For example in 2004, Belgian brewery Interbrew merged with Am Bev, the Brazilian brewer group to create the largest brewer in the world. A five forces analysis The five forces study was originally developed by Michael Porter in 1990, as a way of assessing the attractiveness of different industries or sectors in terms of competitive forces. The five forces constitute an industrys structure, although initially developed with businesses in mind the industry structure analysis with the five forces framework is of value to most of the organizations. As well as assessing the attractiveness of the brewing industry the five forces can assist set an agenda for action on the range of areas that they identify. The five forces are: Threat of new entrants Threat of substitutes Bargaining power of buyers Bargaining power of suppliers Competitive rivalry POTENTIAL ENTRANTS COMPETITIVE RIVALRY Threat of entry Threat of substitutes Bargaining power Bargaining power SUPPLIERS BUYERS SUBSTITUTES FIG 1 THE FIVE FORCES FRAMEWORK Threat of substitutes The threat of substitute is high because there is an availability of wine, fruit flavored beer and also extra cold lagers. From table 1 and 2 in the case study we can witness the negative effect of the substitute on beer; taking an example of Denmark table 1 shows a decline in the beer consumption and in table 2 shows increase in the importation of exotic beers from overseas. Threat of new entrants Threat of entry depends on the degree and height of barriers to entry; barriers of entry are factors that need to be defeated by new entrants if they are to battle effectively. According to the case the threat of new entrants is very low because the industry is highly penetrated and mergers taking place, also there are global pressures for consolidation which sustain their competitive position in the industry. There are very few big brewery companies which makes them dominate the market, so for a new entrant would be hard to have that financial effort. Bargaining power of buyers Customers of course are necessary for the survival of any business, but sometimes consumers can have such high bargaining power that their suppliers barely make any profits. The bargaining authority is high due to the supervision campaign strongly against drunken driving, and binge drinking which has led to an increase in off trade (retail) than on trade (beer consumption in pubs or restaurant). The off trade is increasingly more conquered by big supermarket chains such as Tesco and Carrefour which gives them the bargaining power. Bargaining power of suppliers Suppliers are those who supply the organization with what it needs to produce the product or service. The main purchasing costs are wrapping, raw material such as barley and power. The case shows that the bargaining power of supplier in packaging is high due to the availability of only three can makers and shifting cost from one can maker to the other could be high either in terms of money or even technology. Competitive rivalry Competitive rivalry is are businesses with same products and services aimed at the same customer group. The competitive rivalry in the brewing industry is very high because almost all companies have the same product/ product differentiation is low, high rate of acquisitions, alliances and strategic alliance and also consolidation due to over capacity within the industry. Conclusion With regard to the PESTEL analysis and the Porters five forces analysis I conclude that in order to sustain the competitive position and market share in the brewing industry, one should acquire, license or strategic alliance with an existing company could be small, medium or already a large company. Question 2 Anheuser-Busch InBev [Belgium] A-B InBev is the largest brewer in the world; it achieved this position when InBev acquired the leading American brewer Anheuser Busch for 52bn. The company now has nearly 300 brands and approximate 50% share of the US market and owns 50% of Mexicos leading brewers. The company is frank about the approach to renovate itself from the biggest brewing company to the best. STRENGTH WEAKNESS Largest brewer in the world Inherited network of breweries Strong financial power The merger of Belgian Interbrew and Brazilian Am Bev in 2004 The companys strategy to transform itself from the biggest to the best by: Building strong global brands Increase competence through more central management of purchasing including median and IT. Greene King [United Kingdom] Greene King is now the largest domestic British brewer, which was established in 1799. It has expanded through a series of acquisition including Ruddles [1995], Morland [1999] and Hardys and Hansons [2006]. STRENGTH WEAKNESS Brew high quality beer from an efficient single site. Medium size brewing company Focused brand portfolio which is minimizing the complexity and cost of a multi brand strategy. Less financial power 2000 pubs across the UK with a particular dominant position in its home region of East Anglia. Expansion through acquisition, which led to critics calling the company greedy king. Tsingtao [China] Tsingtao brewery was found in 1903 by German settlers in China, after state ownership under communism Tsingtao was privatized in the early 1990s and listed on the Hong Kong stock exchange in 1993. Tsingtao has 13% market share of its home country, the company has described its ambition thus; to promote the continuous growth of the sales volume and income to step forward the target of becoming an international great company. STRENGTH WEAKNESS It is the Chinese brand leader in United States Small brewing company Its now sold in more than 62 countries. Less financial power Almost 50% of exports Home market share is very low {13%} A bottle of Tsingtao appeared in the 1982 science fiction film blade Ronner. REFERENCE AND BIBLIOGRAPHY BIBILIOGRAPHY Fundamentals of strategy (CH 2) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 45) REFERENCE www.scribd.com/mobile/doc/74880013?width=360 www.studymode.com www.writemypapers.org Question1 Strategic capabilities refer to the adequacy and suitability of the resources and competences of an organization for it to survive and prosper. The framework used to analyze the strategic capabilities is the VRIO framework; the acronym stands for four questions that need answering to determine the competitive potential of an organizations resources or capabilities: the question of Value, Rarity, Inimitability [easy/difficult to imitate] and Organization [ability to exploit the resources]. Dysons has value because of being distinctive from the customer; the distinctive factor is built upon the innovative products like bag less vacuum cleaners to energy efficient and time efficient hand dryers for public places to desk fan with no blades. Dysons believes in patent to protect its differentiated but that doesnt mean competitors dont try to imitate, within Dysons vacuums there is patented Ball technology for improved maneuverability. Dysons products are rare because even after the competitors trying to imitate the vacuum cleaners they arent able to make an exact copy of it. Example the Dysons vacuum and Hoover USA; Dysons colors are usually bright and it does launch exclusive editions based on novel colors while Hoover USA wind tunnel vacuums are available in fresh colors. The inimitability in Dysons is very difficult because it believes that the combination of design engineering and manufacturing is crucial in developing the most inimitable competences which could be protected through patents. The business is organized to fully exploit its competitive advantage; like in their UK headquarter access to the building and then subsequent area is via thumb print and even then some areas are out of bounds. They have even developed their own sound absorbing panels to ensure that conversations can be kept serious. Question 2 Competitors, especially in this area could imitate several capabilities of the Dysons company are: Technology and design [color, durability, and packaging]: Dysons follow a superior design result; in order to provide legitimate competition for Dyson, the competitors will have to hire superior engineer designers and also focus much on innovation. Cost efficiency: its possible for competitors to copy the relocation strategy; by moving the manufacturing plant to a cheap labor country like china rather than producing in home country with high cost. By adopting the cost efficient strategy the completion would increase because competitors like Miele and Excel Dryer Corporation will be having a competitive price as Dyson. Product features: Competitors are already trying to imitate these products with the USA wind tunnel vacuums and Mjele swivel head vacuums; however, the patent Dysons has placed on their products prevents other companies from outright stealing their ideas. Question 3 Threshold capabilities are capabilities needed for businesses to meet the basic necessities to compete in a given market. These could be threshold resources required to meet minimum requirements of its customers and threshold competences required to deploy resources so as to meet customers requirements and support particular strategies. The distinctive capabilities which may overtime become a threshold capability are: Engineering design is like an identity of Dysons products and which makes them distinctive in the market. With time engineering design which is currently a distinctive capability could become one of the most necessary capabilities in order to survive in the market. The existence of Dyson in the market is due to the strength of innovative high quality design and engineering of their products which is due to having highly specialized engineers and the updated technology. It is a product engineering that takes centre stage on the company website and generally in all company communication. Low cost manufacturing; currently it gives James Dyson a distinctive capability and a high profit margin but with time as the competition is increasing low manufacturing cost will become a threshold capability in order to survive in the market. Innovation; the company is obvious in its desires to promote the idea that a Dyson product means new, different, and a radical change; a Dyson product whether vacuum or washing machine is an innovation that the bright colors help these clever product stand out from the crowd. It is witnessed in the case that Dyson has been the starting point of the product and then follows the competitors; due to the quality and differentiated factor the consumers are ready to buy Dysons products at a high price. One main factor which is maintaining Dysons primary conceit is the improvement of a design which will clearly be threshold capability overtime. Question 4 With regard to answers to question 1 and 2, Sir James Dyson seems to be very serious with the companys future. The strategic capabilities are maintained strongly and those capabilities which a competitor could imitate are not easily given a chance, the competitor has to really put in effort to try imitating Sir James Dysons products. The effect of completely leaving or selling the company will be much more on the negative side because mainly the customers who value his innovation wont get the innovative products anymore and even if they it do it wont be Sir James Dysons standard. It is witnessed in the case that Though by 2010 the company was run by CEO Martin McCourt, James Dysons own image and personal brand remained central to the firms promotion. Due to that may be the there could be a decline in the customer base which could directly or indirectly affect all parts of the company; finance, sales, marketing and also production. And the decline in production could affect the china market also because it is said that contracts like Dysons help pull china up the manufacturing value chain too towards ever more complex products of the highest quality. REFERENCE AND BIBLIOGRAPHY BIBLIOGRAPHY Fundamentals of strategy (CH 3) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 6) REFERNCE www.antiessays.com/free-essays/128170.html www.antiessays.com/free-essays/172844.html www.writemypapers.org www.studymode.com Question 1 John Howie has pursued changes in many parts of Faslane, some of the changes are: Change in management structure; as it is witnessed in the case study that there was a management structure which wasnt right to deliver change. There were seven layers in it and now [2006] its down to a maximum of four layers. In the process of change in the management structure there was also reappointment of jobs. Changing in mindset; it is believed that a big opportunity might come from changing the mindset, to see their job as to deliver with the possible minimum spend. They believing in changing the mindset because the public sector manager whos got wide ranging responsibilities and a fairly large budget has no incentives to reduce cost and dont share any benefits and were brought up in a system where if the budget hadnt spent this year, it would be cut next year. Another change pursued by Faslane was the change in management system from infrastructure focus to naval focus. The commodore in charge saw partnering as an opportunity to better manage the people, but in the management team there were a mix of people who believed and were willing to give partnering or people who were likely to be personally disadvantaged by partnering and were less supportive. Also cost reduction is one the change pursued by Faslane, as it is witnessed in the case that by 2000 the MOD had decided to significantly reduce the cost and improve operational effectiveness of their naval bases. And in 2002 they signed a contract of cost affecting without affecting the service provided to the navy. Question 2 Change can be managed using different styles; clear direction may be vital to motivate a desire or create readiness to change; participation or intervention can help in gaining wider commitment across the organization and develop capabilities to identify blockages to change. The managing styles used in the case of Managing change at Faslane are as follows: Direction or coercion managing style; by definition direction managing style means making use of private managerial authority to establish a clear future strategy and how will the change occur. As it is witnessed in the case that we asked other companies which had been through large scale changes, what we should learn from what you did? And the answer was implementing the management structural changes. The change in the management structure was influenced from other companies which gave Faslane an advantage and  £14 million in the first year against the target of  £3 million. Participation or collaborative managing style; is mainly concerned with the contribution of those who will be affected by the change agenda. As seen in the case where it says that there was a process that required any change to be documented and passed through a series of review points. At each stage of the process people were given 14 days to review it but everybody looked at it on the thirteenth day so a total of 56 days process. By removing those stages people are free from the bureaucratic burden and instead of 56 days they are only given 14 days to review it. Performance scorecard; it is another change brought in by Craig Lockhart it was intended to measure the outputs and let the business system transparent. Everyone down to team leaders had become acutely aware that business performance is not something to be hidden, however it mainly didnt aim at measurement but also the business plan had been top-down. Question 3 Levers for managing change need to be considered in terms of the type of change and context of change. Such levers include changing operational processes and routines, the importance of political processes and other change tactics. The levers of changes used and others which could be used are: Changing operational process and routines; strategies are always delivered through day to day processes and routines of the operations of the organization. There is therefore a need for planning operational change: the identification of key changes in the routines of the organization. In effect strategic change needs to be considered in terms of the re-engineering of organizational process. This lever of change is used in the case and witnessed where it explains an example of the process that required any change to be documented; now that 56 days process is 6 days, a simple example of process of re engineering. Power and political processes; there is a need to consider the management of strategic change within this political context and also the stakeholder relationships in and around the organization. As seen in the case firstly it is important to understand who you need to have as allies such as the naval base commander. Above that the wider stakeholders like the commanding officers of the ships and submarines, security and also the local community are to be looked at. Question 4 The change brought in by Craig Lockhart and John Howie has been very much effective in terms of savings, service. Their target was achieved over 20% reduction in annual running costs, by the end of year 10 they are expecting a saving of  £280 million which is 38.2%. The navys view was that the service they received was better; the attitude, communication and responsiveness towards the navy were also better. So by making a few changes they brought about cost reduction and service improvement. The changes made in the management structure [from seven layers to four layers] have made them reappoint all the jobs, and the implementation has positively affected the cost by a saving of  £4milion in the first year against a target of  £3 million. Faslanes change in the measuring of outputs through performance scorecard has made the business system transparent. Everyone down to team leaders has become acutely aware that business performance is not something to be hidden. The changes led Craig to announce that in April 2010 Faslane would become the home base, not just for nuclear submarines but for the whole UK submarine fleet. This change is expected to create more jobs and the expansion of Faslane which will fulfill the need of the unemployed; the ways used to work together and bring about effective change within Faslane worked luminously. REFERENCE AND BIBLIOGRAPHY BIBLIOGRAPHY Fundamentals of strategy (CH 10) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 12) REFERNCE www.writemypapers.org REFERENCES AND BIBLIOGRABY BIBLIOGRAPHY Fundamentals of strategy (CH 2,3 10) By: Gerry Johnson, Kevan Scholes and Richard Whittington Lecture slides (LE 4,5,6 12)

The Contributions of Homers Book XXIV :: Greek, Odyssey

Greek literature, in particular, Homer’s Odyssey, remains a masterpiece because of its structure. Additionally, an abundance of wisdom pours forth from its pages. Aristophanes and Aristarchus, two Greek critics, claimed that Homer’s Odyssey ended with the lines, â€Å"Rejoicing in each other, they returned to their bed, the old familiar place they loved so well† (XXIII: 337-338). While, at first glance, Book XXIV appears unnecessary, entirely omitting it leaves Homer’s work unfinished. Book XXIV features a wonderful study of the human condition. The initial encounter between Achilles and Agamemnon appears of little significance, but the overall concept lends importance to the book. Since The Odyssey meditates on the nature of civilization, it corresponds that Homer concludes his epic with a lesson addressing mankind’s inherent qualities. At the beginning of the book, Homer’s character, Achilles, accurately brings to light that life does not happen as planned and, in turn, this becomes a downfall of man. First, Homer calls attention to the human thought process. Achilles tells Agamemnon that â€Å"we thought† a different fate awaited Agamemnon because of his circumstances (XXIV: 25-31). Homer also identifies the tendency to dwell on a different aftermath. He illustrates this claiming that â€Å"if only† Agamemnon died differently, the possibility of glory and fame awaited his son (XXIV: 32-35). Finally, Homer concludes his lesson proclaiming man’s way of thinking as incorrect and â€Å"not so†. He charges Agamemnon â€Å"fated† to whatever destiny befell him (XXIV: 36). Homer also has his character, Amphimedon, highlight another human trait: the inclination to blame others for the outcome of actions, even when knowingly committing a wrongdoing. Homer illustrates this behavior as he writes how Amphimedon charges Penelope with the fault of his death because of her indecision, even after he admits that he made her finish her weaving â€Å"against her will† and â€Å"forced her† (XXIV: 161). Amphimedon also attributes his demise to Odysseus because of trickery. He condemns Odysseus for disguising himself (XXIV: 171-177), although Amphimedon openly admits he attacked Odysseus (XXIV: 178). In trading these stories (XXIV: 1-226), Homer imparts his knowledge on life, responsibility, and accountability. Since writing about the nature of civilization, Homer needs to feature the importance of the family relationship. As a result, the epic necessitates Odysseus’ visit to his father to let Laertes know of his well-being.

Divorce Should Be Legalized in the Philippines Essay

I. Introduction Marriage is meant to last forever and vows usually include the phrase, â€Å"’til death do us part†. These are the words that most of us believed. Marriage is regarded as a sacred union between a man and a woman, thus, it must be cherished and valued with love. But what if the love that a couple once shared together fades away? What if the love becomes weak and unstable as time passes by? What if everything changes and a person started to live a life full of misery? One of their options to solve these problems would be the divorce. It should be implemented in the Philippines. Present situation demands it. Reality tells us that there are many failed, unhappy marriages across the nation. Marriage is never as blissful as people expect. Divorce is never as devastating as people imagine. Divorce gives people a fresh start to lead better lives. Living in a marriage where love, respect, friendship, and compatibility are gone is a life without hope. Let us think about other people suffering due to unhappiness brought by their marriage. What is the sense of being binded by a piece of paper when it is actually ruining your whole life? Divorce nullifies marriage, therefore, giving couples the freedom to remarry and to escape from an unhappy relationship. Divorce should be legalized in the Philippines. II. Background of the Paper This research paper entitled â€Å"Divorce should be legalized in the Philippines† aims to convince the readers by presenting different evidences that could change the reader’s perspective regarding the issue. The pieces of evidence that we gathered are from the articles of Evelyn Ursua (Positively Filipino) and Anne Umil (Bulatlat) entitled â€Å"Why the Philippines needs a divorce law?† and â€Å"Divorce bill, providing a remedy for women in abusive marriages†, an excerpt from Sen. Pia Cayetano’s privilege speech, annual comparative statistics on violence against women (2004-2011) and a poll result in an online website. The purposes of this research study are to define divorce and its concepts and to better understand the benefits of divorce when legalized in the Philippines. This paperwork also intends to review the issues and arguments that are being raised by the Filipinos. Also, this aims to clarify points about the issue. This paper covers the situation of fail and unhappy marriages in the country. Beyond all, this research paper is made to encourage and persuade the Filipinos to support the legalization of divorce in the country. A divorce is a legal action between married people to terminate their marriage relationship. It can be referred to as dissolution of marriage and is basically, the legal action that ends the marriage before the death of either spouse. The purpose of a divorce is to terminate the parties’ marriage. Marriage is a legal contract or a social union that unites people of the opposite sex who agree to live as a husband and a wife. It is a binding contract between two people who decide to join their lives, income and possessions. Marriage relationship forms a family unit that consists of a father, mother and children. It is also an institution where people acknowledge interpersonal relationships, which is usually sexual and intimate. Most people and cultures formalize a marriage union through a wedding ceremony. Reasons for marriage include emotional, social, legal, religion and spiritual obligations. An annulment is legal decree that states that a marriage was never valid. The legal effect of an annulment is to void the marriage as though it never existed. Cases where annulments have been granted in the past based on fraud includes citizenship, sexual relationship, character, honesty, health, financial, and religi on III. Body Divorce has become one of the major issues in our society for the past years. The social acceptability of divorce has varied widely across historical periods, religious faiths, and cultures but not in the Philippines. Other than the Vatican City, Philippines is the only nation that outlaws divorce. The Philippines is known for being a strong Christian nation, with over 80% of its population as Roman Catholics. They are the group that is known to be against the divorce issue. According to the article from Positively Filipino Magazine entitled â€Å"Why the Philippines Needs a Divorce Law† by Evalyn Ursua, the Catholic Church will be the greatest opponent of the divorce bill. It was once argue against the bill on moral grounds. But the Catholic Church does not need to worry. The institutions of marriage and the family have survived to this day, as they will survive a Philippine divorce law. We are a secular state, where no religious group has the right to define law or policy for the entire population. The law should only give people a choice, to be exercised according to their own personal beliefs. We can clearly see that our Catholic orientation has been a dominant factor. Divorce is something that we should adopt. Remember that Spain is the root of Christianity yet divorce had been implemented. They are now benefiting from it. A lot of people fear that divorce might erode the values and teachings of the Catholic Church. The cases of Italy and Spain (two Catholic countries which practice divorce) are clear evidences of its invalidity. In accordance with House Bill No. 1799 filed by the Gabriela Women’s Party last July 27, 2010, Italy had only 7% while Spain registers 15% of divorce rate. In addition to that, over 90% of the poll respondents are in favor of divorce. In an official poll that ran from December 19 to January 3, 92.44 percent or 40,414 voted â€Å"Yes† to the question, â€Å"Are you in favor of divorce in the Philippines?† This shows that the public, regardless of their marital status, is now more open to accept the possibility of divorce. Everyone should have the right to escape from a bad marriage and be happy again. Falling into wrong decision actually happens. If we legalize divorce in our country, people with fail marriage will be given a chance and freedom to choose the right one for them so they will not have to suffer from a marriage that is not working anymore. Moreover, there’s no assurance that people who get divorced want to find a new spouse. Everyday, there are Filipinos who get married, bear children, separate and get into other relationships, regardless of what the law says. The lack of a divorce law for Filipinos complicates further the marital and family problems of many Filipinos. Our Government has clearly failed to respond to their needs. If the country wants to move forward, it has to confront the realities of marital and family life of Filipinos in the Philippines. Let’s give other people another chance to live life with their desired happiness. The divorce law needs to be legalized in the Philippines now. The researchers also put forward the claim that the process of Annulment is allowed in the Philippines but why not divorce? After all, Annulment and divorce are just the same – it targets separation. However, Annulment only allows a legal separation through a legal settlement. This will not allow any of the parties to remarry. Because of the Family Code, some Filipinos think that we do not need a divorce for it already provides to cease a marriage through â€Å"annulment†. This argument misleads. The remedy of annulment is based on specified grounds that occurred at the time of the celebration of the marriage, such as lack of parental consent and vitiated consent. The remedy of annulment expires, and the defect may actually be cured by ratification through free and voluntary cohabitation (Positively Filipino, 2013). When lay people speak of â€Å"annulment† as a means of terminating a marriage, they actually refer to the remedy under Article 36 of the Family Code. Article 36 declares that a marriage is void from the beginning when one or both spouses are psychologically incapacitated to perform the essential marital obligations. Under Article 36, a court does not terminate a marriage but only declares it void. One must prove psychological incapacity by presenting evidence on three essential elements of the condition: that it already existed before the marriage; that it is grave or serious; and that it is incurable. To do this, one usually needs the help of a psychiatrist or psychologist to testify as an expert witness (Positively Filipino, 2013). Article 36 of the Family Code only nullifies a marriage when one has proved that he or she is psychologically incapacitated (Bulatlat, 2011). Therefore, annulment has no defined grounds and terms for terminating a marriage. Here is why the writers assert that divorce should be implemented in the Philippines. In support to this, Senator Pia Cayetano once stated in her privilege speech, â€Å"I’ll tell you why. I’ve talked to lawyers, psychologists and psychiatrists and it’s so traumatic to go through annulment because under our Philippine laws, you have to blame someone, you have to say you’re incapacitated, you’re saying that this marriage never existed, which is not true,† A divorce law will provide a remedy that Article 36 does not. Divorce does not concern itself with validity or invalidity of a marriage. It terminates a marriage based on a ground that occurred during the marriage, which makes the marital relationship no longer tenable, regardless of the spouse’s psychological constitution. A divorce law will provide a straightforward remedy to a marital failure. It will benefit Filipinos wherever they are. Conforming to an article (Bulatlat, 2011), an annulment case takes two years or longer to arrive at a conclusion. It could reach P250, 000 which includes attorney fees, court docketing fee and filing fees, etc. In 2010, a little over 7000 couples were granted annulment; most of these are well-to-do, because it takes a lot of money to have an annulment (WordPress, 2011). A blogger whose marriage is annulled claims that she disbursed P100, 000 for the judge, solicitor general and initial investigator, as well as everybody involved in the case since her annulment case is not moving after one year. After shelling out P100, 000, the case was concluded within a month. The total cost of the process was P175, 000 (Bulatlat, 2011). Thus, if the law is passed, divorce will be cheaper than annulment. Given the fact that most of the people in our country are financially challenged to stop unhealthy married life, divorce is the way to get peace out of a futile marriage. Divorce is the answer for both men and women who feel used, battered or tortured mentally in their marriage. Today, divorce is one way to le ssen violence. Annulment is just a legal separation and does not allow women to have a right to be happily remarried. This completely rejects the idea of new life– divorce does. The last and final argument that the researchers want to specify is the increasing rate of battered wife in the Philippines. The most common violence against women in the Philippines is the intimate partner violence – but married women in the Philippines have no way out. The abuse can be verbal, physical or psychological. According to the Annual Comparative Statistics on Violence against Women (2004 – 2011), wife battery ranked highest at 49% of all forms of violence and abuse against women. This is one of the reasons why divorce should be legalized in the Philippines. Women, nowadays, lack confidence because they know that there are no laws to support them. Couples remain living together due to the lack of a law that would allow them to legally and properly part ways, and seek the peace and happiness that they couldn’t find in their present partner. It would be best for a couple to part ways rather than to live together under one roof and sin through their violence that will affect and traumatize the innocent children. In millions of households, both men and women who are trapped in marital commitment constantly quarrel, often in front of their helpless children who grow up in a confused and violent environment. Often, men turn to other women and bear illegitimate children, and then abandon their legal wives and children because of laxity of laws that should have held them accountable. As stated in an article entitled â€Å"Philippines needs divorce law.† by Val G. Abelgas, â€Å"It is not a coincidence that those pushing for the divorce bill in Congress are women. It is also not a coincidence that all over the world, a big percentage of those filing for divorce are women. It is not difficult to understand that in most failed marriages, it is the women who suffer more – victims of domestic abuse and violence, and neglected or abandoned by philandering or alcoholic husbands.† Many of these women suffer in silence in the Philippines. And yet, they are confined to their hopeless situation because of the lack of a divorce law. It is obvious that most of people who are in favor in legalization of divorce in Philippines are women. We cannot deny the fact that they are the usual victims of abusive marriages. Divorce might be the solution to these problems. It could provide protection to the battered women and their children. It could save a wife from being beaten daily by a drunken husband. Divorce wouldn’t necessarily destroy the foundation of the family. It gives hope to the couples to rebuild their lives and have a normal relationship. It’s a reality that many are suffering from abusive marriages. Why let someone be stuck in a marriage where love and respect don’t exist anymore? Why deny them the chance to regain their liberty and happiness? Not legalizing divorce is a total injustice to these people. IV. Counter Argument The opponents, particularly the Catholic Church, claim that â€Å"What God has put together, let no man put asunder† or â€Å"Marriage is sacred, what was bound by God can’t be dissolved by man†. They believe that God did not make man and woman to be united and then separated if they got into some problems. For this reason, Catholic Church argues that divorce is contrary to the law of God, â€Å"Divorce breaks the contract to which the spouses freely consented to live with each other till death†. Therefore, people who opposed the divorce bill think it was only men who want it, not God. Furthermore, â€Å"moralists† feel that the divorce bill will just result to the breakdown of families. They concede that strong family foundation is the backbone of a stable society. Divorce threatens this foundation that can lead to the erosion of the society. It weakens the bond between the couple that tends to lessen the chance of facing the hardships and difficulties of a married couple. This instability of the families may yieldto the rearrangements and readjustments of the familial relationships that may bring psychological problems to the children. Children will become maladjusted and potentially harmful or destructive adults. Hence, they suppose that divorce will make the value and institution of marriage meaningless. Moreover, critics said that divorce is unconstitutional. They contended that it is stated in the 1987 Philippine Constitution that â€Å"Marriage is an inviolable social institution, is the foundation of the family and shall be protected by the State†. Divorce will be a threat against the family which the constitution pledged to protect as an inviolable institution. Therefore, to be able to allow divorce, the constitution would need t o be amended first. V. Conclusion We, the researchers, therefore conclude that divorce should be legalized in the Philippines because couples should have the option to choose for remedies that will help them in obtaining their self actualization. The remedy is divorce. They should have the right to escape from marriages that they entered before and let them live a new and happy life. Given the aforementioned evidences, the researchers strongly claim that legalizing divorce would be a big help for Filipinos. The lawmakers should prioritize the divorce bill because the existing laws are not enough to address their needs. What we need is a divorce law that defines clearly and unequivocally the grounds and terms for terminating a marriage. Life is too short to be married to someone you don’t want to be married to. Divorce is a choice and we all should have the freedom to make choices. Simplify the divorce process and let the couples continue on with their lives in to find the partner they will be happy with to live their lives. Furthermore, in cases where a union is more harmful than beneficial, a divorce can be a benevolent and less hurtful way of severing ties with your partner. When the marriage is no longer viable, divorce should be an option. . References Abelgas, V.G. (2012, May 29). Philippines needs divorce law. Global Balita. Retrieved from http://globalbalita.com/2012/05/29/philippines-needs-divorce-law/ Umil, A.M.D.(2011, June 14). Divorce bill, providing a remedy for women in abusive marriages. Retrieved from http://bulatlat.com/main/2011/06/14/divorce-bill-providing-a-remedy-for-women-in-abusive-marriages/ Ursua, E.G. (2013, February 1). Why the Philippines needs a divorce law? Positively Filipino Magazine. Retrieved from http://positivelyfilipino.com/magazine/ 2013/2/why-the-philippines-needs-a-divorce-law Statistics on violence against Filipino women. Philippine Commission on Women. (2012, October 2). Retrieved from http://pcw.gov.ph/statistics/201210/statistics-violence-against-filipino-women Over 90% of poll respondents favor divorce in PH. Inquirer News. (2013, January 3). Retrieved from http://newsinfo.inquirer.net/334579/over-90-of-poll-respondents-favor-divorce-in-ph

Assess the challenges and opportunities facing foreign investors seeking to invest in China

Assess the challenges and opportunities facing foreign investors seeking to invest in China Assess the challenges and opportunities facing foreign investors seeking to invest in ChinaIntroductionChina has become one of the most fast growing countries in the world since economic reform and market reform in 1979. The impressively booming economy and good investment environment attracts more and more world's capitals seeking to invest in China, however not only opportunities but also challenges are facing to foreign direct investment (FDI). This essay will examine the challenges and the opportunities of China faced by foreign investors via Political aspect, Economic structure aspect, and Social aspect. Firstly, in the political aspect I will present the policies of FDI in China as an opportunity factor and the challenges come from the new taxation system and fragile implementation of Intellectual Property Law. Secondly, in the economic structure aspect, I will mention the opportunities by discussing large market size, fast growing economy and good infrastructure in China and t he challenge is from the increasing labour cost.The Flower of the East Marina, a multi-billion dol...Finally, in the social aspect, the challenge is from rising nationalism will be discussed. On the other hand, the growth of Chinese education level becomes an opportunity for foreign investors.Main bodyIn the political facet, China initiated "Open-door" policy and started market reform in 1979, since then, Chinese authorities intended to attract FDI as an important goal and the priority on the government agenda. A series of preferential policies were issued to improve investment environment in order to attract foreign capitals to invest China. In order to create a better investment climate, Chinese government set up Special Economic Zones (SEZs) in 1989. There are more liberal investment and trade regime than other areas in the Special Economic Zones. Since 1996, the western and central provinces authorities were entitle to give approval to foreign invest projects which the foreign c apital below...

Plastics Lab essays

Plastics Lab essays This is almost the exact lab from your online site. I typed my lab up this way so its more clear and easier to read. h To describe some of the major plastic resins and their uses h To compare and contrast the properties of different plastic resins h To list products that different resins can become through recycling Procedure/Questions(note: tables are attached): 1. Read Table 1. Major Plastic Resins and Their Uses. This resin chart describes six common resins and the variety of uses each has. The uses depend on the properties of each resin listed (e.g., lightweight, flexible, incredibly hard, rigid, durable). The code numbers are used by recycles to identify different resins. 2. Find a sample of as many of the six resins as you can. (There is a "7" which is used kind of like "none of the above". It is not common.) Since this is an extra credit assignment, each resin you use will add to your grade. It is important that the plastic identification code be visible on each object, for ease in identifying the resin from which it is made. 3. Fill in Table 2. Properties of Plastic Resins as you examine your plastic samples. 4. Cut out the recycling symbol on each sample and attach it to Table 2. 5. What is the short name (HDPE, etc) of each sample? 6. Is it clear? Does it have color?(Note- these are based on the examples I found.) h Resin 1- Polyethylene Terephthlate is generally clear. h Resin 2- High Density Polyethylene has more of a white coloring. h Resin 3- Polyvinyl Chloride is clear. h Resin 4- Low Density Polyethylene can be colored (manufactured). h Resin 5- Polypropylene can be cream colored or white. h Resin 6- Polystyrene can be ...

Cholestral Panel Assignment Example | Topics and Well Written Essays - 500 words

Cholestral Panel - Assignment Example Lipoproteins are, however, of two different types that are the low-density lipoproteins abbreviated as LDL and the high-density lipoproteins (HDL). These two lipoproteins together with a fifth of the triglyceride level make up the total cholesterol in the body that is determined by conducting a blood test (Fernandez, 2012). The low-density lipoproteins are considered as a bad type of cholesterol as it contributes to plaque formation that is a thick hard deposit that clogs the arteries making them less flexible. The medical condition is referred to as atherosclerosis that can result in a stroke or a heart attack. If blockage takes place in an artery, that supply’s the legs, peripheral artery disease results. Thus, LDL levels needs to be low and they are controlled by avoiding foods that are highly saturated in fat, dietary cholesterol and excess calories, increasing exercise levels as well as maintain a healthy weight (Steinberg & Witztum, 2010). On the other hand, the high-density lipoproteins are considered as good cholesterol as it helps LDL removal especially from the arteries and back to the liver. Thus, it acts as a scavenger as it protects against stroke or a heart occurrence that the LDL levels increase (Sala, Catapano, & Norata, 2012). The levels of HDL in the body should always be high as possible and this can be achieved by avoiding saturated fat foods, decreasing the body weight among the obese and regular exercising for at least 20 minutes in three times every week. Triglycerides are another fat type in the body used in the storage of excess energy from the diet. Increased levels of triglycerides in the body is associated with increased risk or atheroma formation and is often as a result obesity and overweight, cigarette smoking and excessive consumption of alcohol, physical inactivity and intake of food high in carbohydrates. Diet